Personal Care Products Manufacturing Industry
Insights from D&B Hoovers

Industry Overview

Description

Companies in this industry manufacture toiletries and grooming products, including perfumes, shampoos, skin lotions, and shaving cream, as well as lipstick, mascara, and other cosmetics. Major companies include Estée Lauder, Johnson & Johnson, and Procter & Gamble (all based in the US), as well as L’Oreal (France), Shiseido (Japan), and Unilever (the Netherlands and the UK).

Competitive Landscape

Makers of beauty products must build awareness of their brands. Competition is fierce in advertising and promotions, and companies often enlist celebrities to help elevate brands. Establishing an online presence in both marketing and e-commerce is also essential. Digital ads are quickly replacing television ads, making consumer viewing rates less predictable. An upstart brand's promotion may go viral, while an established player's ad falls flat. Impulse buys are less frequent as more consumers shop online.

Products, Operations & Technology

Major products include cosmetics (35% of US industry revenue), hair products (20%), and creams and lotions (20%). Other products include perfume, toothpaste and mouthwashes, and shaving preparations.

Geographic Segmentation

See where the Personal Care Products Manufacturing industry is concentrated geographically and research companies by financials and key corporate data.

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