| SIC Codes: | 7929 5812 7922 |
| NAICS Codes: | 711110 711120 711190 711130 |
Companies in this industry produce live presentations by actors, singers, dancers, musical groups, and other performing artists. Major US companies include the Boston Symphony Orchestra, the Metropolitan Opera Association, and the San Francisco Symphony.
Personal income and leisure time drive demand for performing arts. The profitability of individual companies depends on producing performances that audiences want to see and on efficient operations. Large companies have advantages in marketing, fundraising, and attracting star performers. Small companies can compete effectively by specializing in new, unique, or popular works. The US industry is fragmented: the 50 largest companies account for less than 30 percent of revenue.
Major sources of revenue for the performing arts industry are admissions; entertainment contract fees; private contributions; royalty, licensing, and residual fees; and government grants. Admissions account for 45 percent of industry revenue; contract fees, 20 percent; and private contributions, 15 percent. Other revenue sources include food, beverage, and merchandise sales; facility rental; membership dues; and fees for entertainer management, advertising, and endorsements.
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