|SIC Codes:||7812 7822|
|NAICS Codes:||512120 512110|
Companies in this industry produce and distribute motion pictures. Major companies include Disney, Fox, MGM, Paramount, Sony Pictures, Universal, and Warner Bros (all based in the US), as well as France's StudioCanal, Toho of Japan, and Village Roadshow of Australia.
Consumer spending drives demand. The profitability of individual companies depends on creativity, marketing, and distribution. Large companies often have the advantages of attracting key actors and directors, a permanent staff of technical employees, and wide distribution networks. Small companies can compete successfully, despite lower budgets, by creating movies that appeal to niche audiences. The US industry is concentrated: the 50 largest companies account for about 70% of revenue.
Licensing of rights for exhibit, broadcast, renting, and other distribution of motion pictures accounts for about 40% of industry revenue; other products include commercials, music videos, special features, and post-production and technical services. Some companies sell merchandise or earn fees from licensing brand names to third-party manufacturers. Distribution of previously released products is through theaters; wholesalers and retailers; network, local, cable, and satellite TV; the Internet; and other distributors.Buy Now