Organizations in this industry promote the business, professional, and political interests of their members. Major organizations include AARP, the American Automobile Association, and the National Football League, all based in the US, along with the International Chamber of Commerce (France) and the International Law Association (the UK).
Demand is driven by business and political activity. The profitability of individual organizations depends on membership dues and effective marketing. Large organizations have advantages in diverse membership. Small organizations can compete effectively by serving niche industries and local markets.
Major sources of revenue include membership dues (30 to 50 percent of revenues), convention and seminar fees (up to 25 percent), and publications (less than 10 percent). Revenues may also come from testing and examination services. An organization may offer members certification to ensure proper qualifications or to designate level of expertise. Other non-dues related revenues may include sales of services and merchandise. (For example, AAA offers roadside assistance and maps.)