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Media Report Summary

SIC Codes: 2711 2721 2731 2741 2771 4832 4833 4841 7383 7389 7812 7819 7822 7832 7833 8231 8999
NAICS Codes: 511110 511120 511130 511140 511191 511199 512110 512120 512131 512132 512191 512199 512210 512220 512230 512240 512290 515111 515112 515120 515210 519110 519120 519130 519190
 

Media Industry Overview

Excerpt from Media Report

Companies in this industry produce, process, or distribute information and entertainment content for books and newspapers, motion pictures and music recordings, and radio and TV programming, as well as for the Internet and software. In the US, the media industry is dominated by six conglomerates: CBS Corp, Comcast, Disney, Time Warner, Twenty-First Century Fox, and Viacom. Major international companies include Germany's Bertelsmann and France's Lagardère and Vivendi.

Competitive Landscape

Demand is driven by consumer spending and leisure time. The profitability of individual companies depends on effective marketing and creative capital. Large companies have advantages in distribution because they can reach mass audiences through multiple channels. Small companies can compete effectively by targeting narrow audience segments with niche products. The US industry is concentrated: the top 50 companies account for about 60 percent of revenue.

Products, Operations & Technology

Major revenue sources are telecommunications services (about 45 percent of total); traditional publishing, including books, newspapers, magazines, and software (about 20 percent); and radio and TV content distribution, including broadcasting, cable, and other pay TV subscription services (10 percent). Additional products and services include movie production and distribution; music publishing, licensing, and recording; Internet publishing and Web portals; and data processing.