Magazine Publishers Industry
Insights from D&B Hoovers

Industry Overview

Description

Companies in this industry produce and distribute magazines and other print and electronic periodicals. Major US companies include Meredith, Advance Magazine Publishers (doing business as Condé Nast), Hearst, and International Data Group. Outside the US, major companies include Arnoldo Mondadori Editore (Italy), Bauer Media Group (Germany), Gruner + Jahr (Germany), and Sanoma (Finland).

Competitive Landscape

Demand for magazines is driven largely by growth in consumer income. The profitability of individual companies depends highly on marketing expertise. Small companies can compete by specializing in niche topics and markets, while larger companies benefit from a wide selection of magazine titles to offer advertisers. Large companies also have economies of scale in production and distribution. The US industry is concentrated: the 50 largest companies generate about 60% of revenue.

Products, Operations & Technology

General interest magazines account for about 60% of industry revenue; arts and leisure magazines, 25%; and financial, professional, and academic publications, 15%.

Geographic Segmentation

See where the Magazine Publishers industry is concentrated geographically and research companies by financials and key corporate data.

Try D&B Hoovers for Free

See how easy it is to find qualified sales leads that align to your target markets and be better prepared to engage with decision makers so you can win their business every time with the new D&B Hoovers.Get a Free Trial
Start Live ChatChat

*Required Fields

FREE Alerts to Changes in Your D&B® Credit Scores!* Sign Up. Get CreditSignal® for FREE!*
Try D&B Credit FREE for 30 Days! Get Started. Try D&B Credit FREE for 30 Days