| SIC Codes: | 5511 5521 |
| NAICS Codes: | 441110 441120 |
Luxury cars (those costing more than $40,000) account for about 10 to 15 percent of the US car market. Major brands include BMW, Mercedes, Lexus, Cadillac, and Lincoln. The industry is highly fragmented: most dealerships are independently owned.
Demand is driven by consumer spending and interest rates. Large companies can offer a wider variety of vehicles and well-stocked dealer lots. Small companies can offer a boutique car-buying experience and provide more individualized customer service.
Luxury car dealers sell new and used vehicles and provide routine maintenance, repair, and warranty service and parts. The luxury car market can be segmented by price (lower, middle, upper) or type (sedan, SUV, sport luxury, super luxury). Foreign brands, particularly German and Japanese, dominate the luxury car market. Due to industry consolidation, some dealerships sell both mass market and luxury brands. Annual sales average about $30 million for new car dealers, but luxury dealers can generate well over $100 million.