Companies in this industry provide a range of skilled nursing and other health care services, as well as personal care services, to patients in their homes. Major companies include AMEDISYS, Apria Healthcare Group, Gentiva Health Services (part of Kindred Healthcare), and Lincare Holdings (all based in the US), along with Allied Healthcare (UK), LVL Médical Groupe (France), and Saint Elizabeth Health Care (Canada).
Demographics, developments in portable medical technologies, and patients' preference for in-home care are driving growth in home care services. The profitability of individual companies depends on effective marketing, efficient operations, and reputation. Large companies have some economies of scale in sales and marketing, purchasing, and human resources administration. Small companies can compete successfully by serving a local market. The US industry is fragmented: the 50 largest companies account for about 30% of revenue.
The home health care industry includes medical and skilled nursing services; medical equipment, supplies, and medication services; personal care (such as bathing and transportation); therapeutic services (like physical and respiratory therapy); and psychosocial services (including counseling and spiritual care). Services include traditional bundled home care (about 38% of industry revenue), which often includes rehabilitative services, as well as home hospice care (22%), and home nursing care (20%).Buy Now