| SIC Codes: | 5713 5714 |
| NAICS Codes: | 442210 442299 |
The US home furnishings store industry includes about 20,000 stores with combined annual revenues of about $25 billion. Major companies include Bed Bath & Beyond and Williams-Sonoma. The industry is concentrated: the 50 largest companies account for about 75 percent of industry revenue.
Demand is driven by consumer income. Large companies compete through volume purchasing, breadth of products, and effective merchandising and marketing. Small companies focus on a market segment and compete through depth of products and superior customer service.
Major product categories are domestics (20 percent of sales); window treatments (20 percent), cookware (10 percent); and dinnerware (7 percent); and decorative accessories (7 percent); . Domestics are towels, sheets, blankets, and table linens. Decorative accessories include lamps, mirrors, pictures, clocks, and desk sets. Dinnerware includes china, glassware, and flatware. Window treatments are curtains, draperies, blinds, and shades.
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