| SIC Codes: | 5713 5714 |
| NAICS Codes: | 442210 442299 |
Companies in this industry sell new home furnishings, such as decorative items, kitchen and bath products, linens, and window treatments, from physical retail locations. Major US companies include Bed Bath & Beyond, Garden Ridge, Pier 1 Imports, Restoration Hardware, Sur La Table, and Williams-Sonoma.
Demand is driven by consumer income. Large companies compete through volume purchasing, breadth of products, and effective merchandising and marketing. Small companies focus on a market segment and compete through depth of products and superior customer service. The industry is concentrated: the 50 largest companies account for about 75 percent of industry revenue.
Major product categories are domestics (17 percent of sales), decorative accessories (15 percent), and cookware (10 percent). Domestics are towels, sheets, blankets, and table linens. Decorative accessories include lamps, mirrors, pictures, clocks, and desk sets. Other products include window treatments, dinnerware, glassware, and small appliances.
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