Graphic Design Services Industry Overview

Excerpt from Graphic Design Services Report

Companies in this industry plan, design, and manage the production of visual communications involving graphic art and illustrations. No major companies dominate the industry.

Competitive Landscape

Regional economic activity drives demand, because most graphic design firms are small and work locally. The profitability of individual companies depends on accurate bidding, timely delivery of projects, and a steady volume of work. Large companies have advantages in marketing and sales, breadth of services, delivery of complex projects, and supporting ongoing contracts. Small companies can compete effectively by responding quicker, adopting new trends, and specializing by services or markets. The industry is highly fragmented: the 50 largest companies account for less than 15 percent of revenue.

Products, Operations & Technology

Major industry services are general graphic design, commercial art and illustration, drafting, and photography. General graphic design services comprise 75 percent of industry revenue, and commercial art and illustration, about 15 percent. Some firms also offer other specialized, professional design services and some sell merchandise. The graphic design industry, once known as graphic arts, has evolved from producing only graphical images to providing more extensive design services – to such a degree that the printing industry now uses the moniker “graphic arts.”