Fresh Prepared Foods Industry Overview

Excerpt from Fresh Prepared Foods Report

The fresh prepared food industry includes about 650 establishments with combined annual revenue of $8 billion. Major US companies include AdvancePierre Foods, Deli Express, Fresh & Ready Foods, GO Fresh, Landshire, Ready Pac, Earthbound Farm, and the bagged salad operations of Dole and Chiquita (Fresh Express). The industry is concentrated; the 50 largest companies generate about 70 percent of revenue.

Competitive Landscape

Demand is driven by consumer tastes, lifestyles and health considerations. The profitability of individual companies depends on efficient operations and food quality. Large companies typically have stronger purchasing, distribution, and marketing operations. Small companies can compete effectively by offering higher customer service levels, additional flexibility with customers, and developing niche markets.

Products, Operations & Technology

Major products include bagged salads, washed cut vegetables, pre-made sandwiches, and fresh pasta. Other significant products include pre-made meals, fresh cole slaw, tofu, and box lunches.