Fresh Prepared Foods Industry Overview

Excerpt from Fresh Prepared Foods Report

Companies in this industry prepare perishable food products, such as salads, sandwiches, and vegetables. Major US companies include AdvancePierre Foods, Deli Express, Fresh & Ready Foods, Taylor Fresh, GO Fresh, Landshire, Ready Pac, Earthbound Farm, and the bagged salad operations of Dole and Chiquita (Fresh Express).

Competitive Landscape

Demand is driven by consumer tastes, lifestyles and health considerations. The profitability of individual companies depends on efficient operations and food quality. Large companies typically have stronger purchasing, distribution, and marketing operations. Small companies can compete effectively by offering higher customer service levels, additional flexibility with customers, and developing niche markets. The industry is concentrated; the 50 largest companies generate about 70 percent of revenue.

Products, Operations & Technology

Major products include bagged salads, washed cut vegetables, pre-made sandwiches, and fresh pasta. Other significant products include pre-made meals, fresh cole slaw, tofu, and box lunches.