Footwear Manufacturing Report Summary

SIC Codes: 3021 3142 3143 3144 3149
NAICS Codes: 316210

Chapters Include

  • Industry Overview
  • Quarterly Industry Update
  • Business Challenges
  • Trends and Opportunities
  • Call Preparation Questions
  • Financial Information
  • Industry Forecast
  • Website and Media Links
  • Glossary of Acronyms

Footwear Manufacturing Industry Overview

Excerpt from Footwear Manufacturing Report

Companies in this industry make footwear, including athletic, casual, and dress shoes as well as boots, sandals, and slippers. Major companies include NIKE, Skechers USA, and Wolverine World Wide (all based in the US), along with Adidas (Germany), Asics (Japan), and PUMA (Germany), and Yue Yuen (China), a subsidiary of Pou Chen (Taiwan).

Competitive Landscape

Demand is driven by fashion industry trends, demographics, and consumer disposable income. The profitability of individual companies depends on their ability to design and market shoe models that effectively target consumers' tastes and preferences. Big companies have economies of scale in distribution and marketing. Small companies can compete successfully by specializing.

Products, Operations & Technology

For US manufacturers, men's footwear accounts for about 50% of sales, women's for about 20%, and athletic and other footwear for about 30%.

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