Florists Industry Overview

Excerpt from Florists Report

Companies in this industry sell cut flowers, floral arrangements, potted plants, and other gifts. No major companies dominate the industry. However, US-based 1-800-FLOWERS.COM, FTD, and Teleflora provide orders to independent florists but are also competitors. These companies deliver floral and other products around the world.

Competitive Landscape

Demand for flowers depends on discretionary consumer spending. The profitability of individual shops depends on effective marketing. Companies focus on a local or regional market and compete based on convenient location, price, and customer service. Florists also compete with supermarkets and mass merchandisers selling flowers, which can often sell at lower prices because of volume purchases from growers or wholesalers.

Products, Operations & Technology

Major products are cut flower arrangements (about 55 percent of industry revenue), potted plants (15 percent), and loose cut flowers (15 percent). Stores may also sell vases, artificial flowers, and other gift items. The top-selling flowers are roses, carnations, and lilies.