Fitness Equipment Manufacturing Industry Overview

Excerpt from Fitness Equipment Manufacturing Report

The US fitness equipment manufacturing industry consists of about 100 companies with combined annual revenue of more than $2 billion. Major companies include Cybex International, ICON Health & Fitness, Life Fitness, Nautilus, and Precor.

Competitive Landscape

Demand is driven by consumer income and demographic trends. The profitability of individual companies depends on unique product designs and effective marketing. Large companies have some advantages in brand recognition, but small companies can compete effectively by building unique products.

Products, Operations & Technology

Major products are motorized treadmills, stationary bikes, stair climbers, rowing machines, and elliptical "cross-trainers," collectively called aerobic exercisers; and weightlifting machines ("strength training"), and traditional weightlifting equipment ("free weights" and benches). In addition, there are a large number of ancillary products. This equipment allows individuals to exercise by themselves in a limited space. The two major market segments for fitness equipment are the home and the institutional exercise equipment market (including health clubs, corporations, apartments, and hotels). The home market is by far the largest and has grown significantly in the past decade. Products are made and marketed separately for the two segments.