Film & Video Report Summary

SIC Codes: 7832 7833 7812 7819 7822
NAICS Codes: 512191 512120 512131 512199 512110 512132

Chapters Include

  • Industry Overview
  • Quarterly Industry Update
  • Business Challenges
  • Trends and Opportunities
  • Call Preparation Questions
  • Financial Information
  • Industry Forecast
  • Website and Media Links
  • Glossary of Acronyms

Film & Video Industry Overview

Excerpt from Film & Video Report

Companies in this industry produce and/or distribute movies, videos, TV shows, or commercials; exhibit movies; or provide post-production services. Major companies include US-based National Amusements (which controls the majority of Viacom and CBS Corporation), Twenty-First Century Fox, and The Walt Disney Company (all based in the US), as well as BBC Worldwide (the production and distribution arm of the British Broadcasting Corporation) and Vivendi (France).

Competitive Landscape

Demand is driven by consumer spending and leisure time. The profitability of individual companies depends on creativity, marketing, and distribution. Large companies have advantages in financing, wide distribution networks, and marketing expertise. Small companies can compete successfully by focusing on special topics, niche audiences, or non-mainstream TV channels. The US industry is concentrated: the top 50 companies account for about 70% of revenue.

Products, Operations & Technology

Licensing of rights for exhibit, broadcast, rental, and distribution of film and video accounts for about half of industry revenue. Movie ticket sales account for about 10% of revenue; sales of copies of film and video works to the wholesale/retail/rental markets also accounts for about 8% of revenue. Other activities include post-production and technical services such as linear and nonlinear editing, color correction, digital restoration, visual effects, and titling.

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