| SIC Codes: | 8021 |
| NAICS Codes: | 621210 |
Companies in this industry provide general and cosmetic dentistry services. Major companies include US-based Smile Brands (Bright Now!, Castle Dental, and Monarch Dental), along with Calabrodental (Italy), Dental Corporation Holdings (Australia), Oasis Healthcare (UK), and Odontoprev (Brazil).
Demand for dental services is driven largely by demographics. Children ages 5 to 19 and adults over 55 tend to need the most dental work. Profitability depends on efficient operations. Large practices have advantages in marketing and in being able to offer a wider range of services. Small practices can compete successfully by providing superior service or by focusing on an underserved region. The US industry is highly fragmented: the 50 largest practices generate about 5 percent of revenue.
Dentists practicing general dentistry provide amalgam and composite fillings, regular teeth cleanings, cosmetic dentistry, root canals, sealants, oral surgery, gum disease treatment, temporomandibular joint (TMJ) therapy, tobacco cessation and nutrition counseling, crowns and bridges, dentures, and dental implants.
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