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Customer Relationship Management, Marketing & Sales Software Report Summary

SIC Codes: 7372
NAICS Codes: 511210

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Customer Relationship Management, Marketing & Sales Software Industry Overview

Companies in this industry design, develop, market, and support software for monitoring, managing, and analyzing customer interactions and relationships across marketing, sales, and support channels. Customer relationship management (CRM) software is produced by best-of-breed providers that specialize in CRM software as well as by broader ERP software providers that include CRM functionality in their software suites.

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