Continuing Care & Assisted Living Facilities Industry
Insights from D&B Hoovers

Industry Overview


Companies in this industry provide residential and personal care services for the elderly and others who need or want assistance. Major companies include Brookdale Senior Living, Five Star Senior Living, and Sunrise Senior Living (all based in the US), as well as Housing & Care 21 (UK), Sienna Senior Living (Canada), and Tertianum (Switzerland).

Competitive Landscape

Demand for continuing care is strong due to rapidly aging senior populations in the US and other developed nations. The profitability of individual facilities depends on efficient operations and positive relations with payers, including families and government and commercial insurers. Large companies have some economies of scale in administration and purchasing. Small operators can compete effectively by offering quality service and attractive amenities, or by operating in a prime location. The US industry is fragmented: the 50 largest companies account for about 30% of revenue.

Products, Operations & Technology

The industry includes continuing care retirement communities (CCRCs, about 52% of US revenue) and assisted living facilities (about 48%) for the elderly. CCRCs offer personal care (dressing and bathing) and daily living provisions (housekeeping, meals, leisure, and social services) in a variety of residential settings and include on-site nursing care facilities. Assisted living facilities provide similar room, board, supervision, and daily assistance services, but do not provide on-site health care.

Geographic Segmentation

See where the Continuing Care & Assisted Living Facilities industry is concentrated geographically and research companies by financials and key corporate data.

Try D&B Hoovers for Free

See how easy it is to find qualified sales leads that align to your target markets and be better prepared to engage with decision makers so you can win their business every time with the new D&B Hoovers.Get a Free Trial
Start Live ChatChat

*Required Fields

FREE Alerts to Changes in Your D&B® Credit Scores!* Sign Up. Get CreditSignal® for FREE!*
Try D&B Credit FREE for 30 Days! Get Started. Try D&B Credit FREE for 30 Days