| SIC Codes: | 5734 |
| NAICS Codes: | 443142 |
Companies in this industry maintain physical retail locations and specialize in the sales of new computers, computer peripherals, and software, including game software. No major companies dominate the industry.
Business growth, personal income, and technological innovation drive demand. The profitability of individual companies depends on effective merchandising, competitive pricing, and reliable service. Large companies have advantages in purchasing, distribution, and marketing. Small companies can compete effectively by serving a local market, offering unique products, or providing superior customer service.
Major products sold by computer stores are computers and peripherals (40 percent of revenue); software (25 percent); and TVs, video cameras, and electronic game devices (15 percent). Other products and services include parts and repair and installation. Companies may also offer technical support and training classes. Some retailers custom-build PC systems.
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