Casual Restaurants Report Summary

SIC Codes: 5812
NAICS Codes: 722511 722514

Chapters Include

  • Industry Overview
  • Quarterly Industry Update
  • Business Challenges
  • Trends and Opportunities
  • Call Preparation Questions
  • Financial Information
  • Industry Forecast
  • Website and Media Links
  • Glossary of Acronyms

Casual Restaurants Industry Overview

Excerpt from Casual Restaurants Report

Companies in this industry provide food services in casual atmospheres to seated patrons who are served by wait staff and pay after eating. Major companies include Bloomin' Brands, Brinker International, and Darden Restaurants (all based in the US), along with Cara Operations (Canada), The Restaurant Group (UK), and Skylark (Japan).

Competitive Landscape

Demand for casual dining is driven by personal income, consumer tastes, and demographics. The profitability of individual companies depends on sales of high-margin items and effective marketing. Large companies have advantages in marketing, purchasing, and access to capital. Small companies can compete effectively by offering superior food or customer service. The full-service restaurant industry is highly fragmented: the 50 largest companies account for about 20 percent of revenue.

Products, Operations & Technology

Products include appetizers, entrées and main dishes, desserts, and beverages. About 60 percent of casual full-service restaurants specialize in a particular type of cuisine. Popular specialties include Asian food (20 percent), American food (12 percent), European food (10 percent), pizza (10 percent), and Mexican food (8 percent), according to Mazzone & Associates. Other common food specialties include seafood, steak, and hamburgers. Alcoholic beverages, including beer, wine, and spirits, account for about 15 percent of full-service restaurant sales.

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