Casino Hotels Industry Overview
Excerpt from Casino Hotels Report
Companies in this industry provide short-term lodging in hotel facilities with casinos on the premises. Major companies include Las Vegas Sands, Caesars Entertainment, MGM Resorts, and Wynn Resorts (all based in the US); as well as Crown Resorts (Australia); Genting Group (Malaysia); and Galaxy Entertainment, Melco Crown Entertainment, and SJM Holdings (all based in Hong Kong).
Demand for casino hotels is driven by consumer income growth and tourism travel. The profitability of individual companies depends on efficient operations and effective marketing. Large operators have the financial resources to make significant investments in facilities and amenities; they also have strong name recognition and may enjoy cross-marketing opportunities. Smaller establishments can compete by serving small markets and offering special attractions. The casino hotel industry is highly concentrated: the 50 largest companies account for about 80% of revenue.
Products, Operations & Technology
Most commercial casinos in the US have on-site hotels, and the average property has more than 700 rooms. Room bookings only account for about 10% of revenue in the US industry, while casino operations generate about 70%. Establishments also earn revenue from food and beverage sales, live entertainment events, retail stores, and various service charges. Hotel rooms are becoming increasingly important revenue drivers as gaming income has leveled off in recent years. This is especially true in competitive, high-demand markets where operators are able to charge higher daily rates: casino hotels on the Las Vegas Strip now earn more than a quarter of their revenue from accommodations, according to the UNLV Center for Gaming Research.