Companies in this industry publish fiction and nonfiction trade books, as well as educational and professional titles, in print and digital formats. Major companies include US-based McGraw-Hill Education, Scholastic, and Thomson Reuters, as well as Penguin Random House (based in the US, but owned by German media firm Bertelsmann), Pearson (the UK), Reed Elsevier (the UK and the Netherlands), and Wolters Kluwer (the Netherlands).
Demand for books is driven by demographics and is largely resistant to economic cycles. The profitability of individual companies depends on product development and marketing. Large publishers have an advantage in bidding for new manuscripts or authors. Small and midsized publishers can succeed if they focus on a specific subject or market. The industry is highly concentrated: the top 50 US companies generate about 80% of revenue.
Textbooks and professional and technical books each account for about 30% of US industry revenue; adult trade books (general fiction and nonfiction titles) account for about 25%. Other categories include children's books (7%), and reference books (3%).Buy Now