Agricultural Machinery Manufacturing Industry Overview

Excerpt from Agricultural Machinery Manufacturing Report

Companies in this industry manufacture farm and agricultural equipment and machinery as well as turf and lawn care equipment. Major companies include AGCO, Deere, and Great Plains Manufacturing (all based in the US) as well as CNH Global (the Netherlands), Claas KGaA (Germany), Kubota (Japan), and YTO Group and Shifeng Group (China).

Competitive Landscape

Demand for agricultural machinery is driven by farm income and crop production projections for the next season and can vary highly year to year. The profitability of individual companies depends on the volume of products sold, since many manufacturing costs are fixed. Big companies have large economies of scale, especially in manufacturing tractors and combines. Small companies can be successful by making specialized equipment, especially tractor attachments. The industry is capital-intensive: annual revenue per employee is about $420,000. The industry is highly concentrated: the 50 largest companies generate more than 80 percent of revenue.

Products, Operations & Technology

Major products are tractors, self-propelled harvesting combines, tractor attachments, and other equipment used for crop production and farm animal management.