IDEO Company Description
Ideas are IDEO's stock-in-trade. The company provides product development and branding services for a wide range of clients. It also offers packaging design, product research, and strategic consulting services. Its work has included contributions to TiVo's digital video recorder and the Palm V for Palm. In addition, IDEO (pronounced EYE-dee-oh) provides executive training and education services to help enterprises become more innovative. It operates from a network of several offices in the US, Europe, and the Asia/Pacific region. IDEO is a subsidiary of office furniture manufacturer Steelcase. Chairman David Kelley, whose design credits include the first mouse for Apple, and Bill Moggridge formed IDEO in 1991.
View the Comprehensive Company Description for IDEO
The Company Description provides a historical perspective of IDEO's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of IDEO's evolution in the marketplace.
