Huthwaite Company Description
Huthwaite helps salespeople on the go get in the know. The company creates custom training programs and workshops for sales teams and salespeople and provides services such as coaching, consulting, and assessments of sales staff. The firm targets industries such as software, financial services, media, transportation, and pharmaceuticals. Clients include Bank of America, Boeing, Google, and IBM. Huthwaite was founded by Neil Rackham, the author of SPIN Selling, a book based on his research study of successful selling and sales effectiveness. Huthwaite became a division of Informa plc in 2005 after the acquisition of Huthwaite's former parent company IIR (Institute of International Research).
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The Company Description provides a historical perspective of Huthwaite's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Huthwaite's evolution in the marketplace.
