Hubbard Broadcasting Competition
Now Viewing Hubbard Broadcasting's competition in: Radio Broadcasting and Programming
Call Preparation Questions
Customers, Marketing, Pricing, Competition
What types of businesses are the most important advertisers for the company? - Companies in the retail, automotive, communications, media, and financial industries are the top advertisers on radio.
What types of marketing are most effective for the company? - Major types of marketing include advertising on the station's own broadcasts and on other media, and event sponsorship.
What sales channels are most successful for the company? - Major industry sales channels are advertising brokers, a direct sales force for large accounts, and internal sales staff for telemarketing and incoming orders.
In how many markets does the company operate? What is the ranking of those markets? - Market rankings are by size of audience and advertising revenue.
What market share do the company's stations get, on average? - Market share in a given locale depends on the number of owning companies and the number of radio stations.
What percentage of the company's ad revenue is local? - Nationally, 75 percent of radio advertising is local spot.
How important is the Internet for selling ads? - Internet sales are increasingly important, because many media buyers prefer to buy air time ads electronically.
How wide is the company's price range for ad time? - Prices for radio ad time vary greatly, from hundreds to thousands of dollars per minute, depending on the station, locale, audience demographics and size, time-of-day, and many other factors.
How competitive are the markets in which the company operates? - Competition can be high for audiences and ad revenue, especially when multiple companies operate stations in a market.
How receptive is the company to changing its format or programming? - Competition and market research can influence programming changes.
Competitive Landscape
Business advertising and consumer demographics drive demand. The profitability of individual companies depends on advertisement volume, programming mix, and efficient operations. Large companies have advantages of market dominance, often owning the only radio stations in a geography. Small companies can compete effectively with special programming or broadcasters who attract large audiences. Average annual revenue per worker is $140,000.
Full Industry Overview For Radio Broadcasting and Programming
Business Challenges
CRITICAL ISSUES
Dependence on Ad Revenue - Broadcast radio stations depend heavily on advertisers for revenue, because delivery is usually free to users. Ads account for 90 percent of the US radio broadcasting and programming industry revenue. Ad spending, however, is closely related to the health of the national economy, as reflected in corporate profits and GDP. The broadcast radio industry competes for advertiser dollars with a variety of other media, including TV, outdoor display, newspapers, magazines, direct mail, and Internet sites.
Increased Competition for Audience - Broadcast radio competes for audience with many forms of media transmission, in addition to broadcast TV and movies, the traditional competitors. Relatively new competitors include satellite radio or digital audio radio service (DARS), which offers CD-quality sound; cable radio; Internet radio; and satellite and cable TV. The growth in broadband, wireless, and satellite transmission threatens conventional broadcasting as the primary media delivery system to consumers. Radio station ad revenue depends on market share, which competing outlets can erode.
Industries Where Hubbard Broadcasting Competes
- Media
- Television
- Television Station Groups(primary)
- Television Cable, Pay & Broadcast Networks
- Radio Broadcasting & Programming
- Television
