Refine Your Marketing Segmentation

More Targeted Lists, More Targeted Messages

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Maximize the Power of Your
Marketing Data

D&B Hoovers – which combines the best of the former Hoovers solution, insights-rich
Dun & Bradstreet data, and the robust Avention OneSource platform – provides marketing departments of all sizes with improved data hygiene, in-depth analysis, targeted marketing lists, marketing segmentation, and much more for increased marketing effectiveness.

Accurate business information is vital for B2B marketers like you. Your teams are under constant pressure to feed the pipeline with quality leads. But ever-tightening budgets require a sharper strategic focus on the best prospects.

Dun & Bradstreet can help you increase lead effectiveness and save money with rich marketing data platforms and tools to support analytics, segmentation, and demand generation.


– B2B Magazine Survey, 2012


Save Time and Money with More Complete and Accurate Data

The last thing you want to do is waste your marketing spend on inaccurate data.
Dun & Bradstreet’s global database collates the best records to deliver richer company profiles (and we can use this same process to clean and enhance your own business information).

Our platform is also designed to dynamically inspect your data, then verify, update, and enrich your records with best-in-class information from over 265 million business records globally.

Guarantee the Relevance of
Outbound Marketing

We provide deep company insights and reporting to give you a clear picture of the activities that shape a business. Now you can easily analyze markets, get targeted marketing lists, and focus on the strongest prospects.

Get the Most Current Data with Dynamic Demand Generation Queries

D&B Hoovers (which also incorporates the Avention OneSource platform), gives you unique demand generation capabilities that update 24/7, so you have the most current campaign lists. We pair this with sophisticated segmentation options that go beyond traditional information such as industry code, location and revenue to target by business behaviors and characteristics.

Responsible for Demand Generation?
We Can Help You:

  • Generate highly targeted marketing lists
  • Augment data after inbound lead acquisition
  • Match lists for account-based marketing
  • Cleanse and standardize your data

Responsible for Marketing Operations? We Can Help You:

  • Keep your data clean
  • Map data to existing systems
  • Augment your customer data with analytics
  • Generate standard marketing reports

Responsible for Product Marketing?
We Can Help You:

  • Analyze customers and markets
  • Obtain competitive intelligence
  • Size and optimize market position
  • Study a macro-sized market view
  • Understand which markets to enter or exit
  • Identify cross-sell opportunities
  • Review prior purchases
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