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Account-Based Marketing

Align Sales & Marketing Around Actionable Insights

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D&B Hoovers – which combines the best of the former Hoovers solution, insights-rich Dun & Bradstreet data, and the robust Avention OneSource platform – sales & marketing solutions help you align sales & marketing around actionable data to achieve Account-Based Marketing (ABM) success, driving increased revenue, growth, and market share.

Delivering the strong front-end required for effective account-based outreach and execution, D&B Hoovers delivers market and segment insights for target account identification. With D&B Hoovers, you gain deep account insights to support creation of account-specific messaging and content; contact mapping supports outreach execution. Ecosystem connectors to CRM, MAP, web personalization, online advertising, and other systems ensure a closed-loop process with continual alignment.

 

Looking to Learn More or Figure Out How to Get Started with ABM? 

Get Smart

There is a lot of noise in the market today about Account-Based Marketing and Sales. Read our survey results (‘Art of the Start’) to learn about the importance of data and the state of B2B adoption of the approach

Download the report by completing the form on the right.

Get Started

An effective ABM process does not start with engagement. Execution without proper account selection wastes effort. Engagement without sales & marketing alignment wastes opportunity. These resources will help you learn how to leverage Dun & Bradstreet’s data-driven insights and proven sales intelligence to align your sales and marketing teams around the right accounts and drive success.