Helen of Troy Company Description
Need help battling your hair? You might call on those warriors who sailed in search of Helen of Troy. The firm, Helen of Troy, sells licensed personal care products and accessories under the Vidal Sassoon and Revlon brand names, as well as its own brands (Helen of Troy, Karina, Wigo). Its products include appliances (hair dryers, curling irons, shavers, massagers), personal care products (liquid hair styling products, liquid and powdered skin care products), and hair accessories. The company has made inroads into the housewares market with its OXO International purchase. Helen of Troy boosted its grooming, skin care, and hair care segment in the US through acquisitions.
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The Company Description provides a historical perspective of Helen of Troy's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Helen of Troy's evolution in the marketplace.
