Heineken Company Description
Smaller brewers might be green with envy. Heineken, one of the world's brewing giants, sells its namesake beer in their easily recognized green bottles in just about every country on the planet. Its other well-known brands include Amstel and Murphy's. In addition to its own brands, the company offers some 170 international, regional, and specialty beers, including Buckler (Europe), Quilmes (Argentina), Moretti (Italy), Tiger (Asia), Zagorka (Bulgaria), and Bochkaryov (Russia). The company also distributes wine and soft drinks and other nonalcoholic beverages. In 2008 Heineken and fellow brewer, Carlsberg, acquired the Irish brewer, Scottish & Newcastle (S&N), for $15.3 billion.
View the Comprehensive Company Description for Heineken
The Company Description provides a historical perspective of Heineken's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Heineken's evolution in the marketplace.
