Hasbro Company Description
It's all fun and games at Hasbro, the #2 toy maker in the US (after Mattel) and the producer of such childhood favorites as G.I. Joe, Play-Doh, Tonka toys, Nerf balls, and My Little Pony. Besides toys, Hasbro makes board games under its Milton Bradley (Scrabble, Candy Land), Cranium, and Parker Brothers (Monopoly, Trivial Pursuit) brands, as well as trading cards such as Magic: The Gathering (through its Wizards of the Coast unit) and Dungeons & Dragons. Hasbro also makes Star Wars action figures and is the licensee of action figures and games for the prequels, as well as toys related to Disney and other movie and TV characters. Hasbro also has a licensing deal with Marvel Entertainment for toys and games.
View the Comprehensive Company Description for Hasbro
The Company Description provides a historical perspective of Hasbro's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Hasbro's evolution in the marketplace.
