Harris Interactive Company Description
Harris Interactive has a high opinion of polling data. The company is a leading market research and opinion polling firm best known for its Harris Poll, which takes the pulse of public opinion on various topics each week. Harris conducts its market research and polling primarily through an Internet panel consisting of millions of people from around the world. It offers research services to about 1,800 companies in such industries as consumer goods, health care, transportation, and technology; its Harris Interactive Service Bureau provides market research services to other market research firms. Harris traces its roots back to 1956, with the founding of Louis Harris & Associates.
View the Comprehensive Company Description for Harris Interactive
The Company Description provides a historical perspective of Harris Interactive's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Harris Interactive's evolution in the marketplace.
