Hanesbrands Company Description
Hanesbrands can't wait until it gets its Hanes on you. Formerly Sara Lee Branded Apparel, the firm makes bras, boxers, hosiery, socks, and other unmentionables under top-brand names, including Bali, Champion, Barely There, Just My Size, Hanes, Hanes Her Way, L'eggs, Playtex, and Wonderbra. Its bras are tops in the US; its underwear, legwear, and activewear (T-shirts, fleece, and sport shirts) units are leaders, as well. It also makes legwear under the licensed Donna Karan and DKNY names. Former parent Sara Lee spun off the division in September 2006 to form Hanesbrands Inc. After the spinoff Hanesbrands announced plans to shutter several plants and eliminate up to 5,300 jobs or some 10% of its workforce.
View the Comprehensive Company Description for Hanesbrands
The Company Description provides a historical perspective of Hanesbrands's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Hanesbrands's evolution in the marketplace.
