Hallmark Company Description
As the #1 producer of warm fuzzies, Hallmark Cards is the Goliath of greeting cards. The company's cards are sold under brand names such as Hallmark, Shoebox, and Ambassador and can be found in more than 43,000 US retail stores. (About 3,700 stores bear the Hallmark Gold Crown name; the majority of these stores are independently owned). Hallmark also offers electronic greeting cards, gifts, and flowers through its Web site. In addition to greeting cards, the company owns crayon manufacturer Crayola (formerly Binney & Smith), a controlling stake in cable broadcaster Crown Media, and Kansas City's Crown Center real estate development. Members of the founding Hall family own two-thirds of Hallmark.
View the Comprehensive Company Description for Hallmark
The Company Description provides a historical perspective of Hallmark's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Hallmark's evolution in the marketplace.
