As the #1 producer of warm fuzzies, Hallmark Cards is the Goliath of greeting cards. The company's cards are sold under brand names such as Hallmark, Shoebox, and Ambassador and can be found in more than 40,000 US retail stores. (About 3,200 stores bear the Hallmark Gold Crown name; the majority of these stores are independently owned.) Hallmark also offers electronic greeting cards, gifts, and flowers through its website. In addition to greeting cards, the company owns crayon manufacturer Crayola (formerly Binney & Smith), more than 90% of cable broadcaster Crown Media, and Kansas City's Crown Center real estate development firm. Members of the founding Hall family own two-thirds of Hallmark.

Key financials for Hallmark Cards, Incorporated

Key people and executives for Hallmark Cards, Incorporated

Top competitors of Hallmark Cards, Incorporated

• American Greetings
• Amscan
• Taylor Corporation

First Research Industry Profiles Extensive Industry Intelligence

Hoover's Industries

• Media
  • Publishing
    • Greeting Cards(primary)

• Consumer Products Manufacturers

• Retail
  • Gift, Novelty & Souvenir Retail

Subsidiaries/affiliates of Hallmark Cards, Incorporated

• Crayola LLC
• Crown Media Holdings, Inc.
• Sunrise Publications, Inc.

See how Hallmark Cards, Incorporated ranks in standard industry listings such as Fortune 500, S&P 500, and Dow Jones

• #95 in Forbes Largest Private Companies (November 2011)