H&M Company Description
H&M Hennes & Mauritz targets the Hip & Modish. The firm designs cheap but chic clothing, mainly for men and women 18 to 45, children's apparel, and its own brands of cosmetics. Fast-growing H&M operates about 1,800 stores in about 35 countries and has direct sales operations in selected areas. Germany is H&M's #1 market, accounting for about 25% of sales. About 60% of its clothing is made in Asia, the rest is manufactured primarily in Europe. H&M opened its first women's clothing store in 1947 as Hennes (Swedish for "hers"); it later bought the hunting and men's clothing store Mauritz Widforss. H&M is controlled by the family of chairman Stefan Persson (the billionaire son of founder Erling Persson).
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The Company Description provides a historical perspective of H&M's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of H&M's evolution in the marketplace.
