Grupo Bimbo Company Description
Do not take this Bimbo lightly. In Mexico -- where pan Bimbo is synonymous with soft, white sandwich bread -- Grupo Bimbo is that country's largest commercial baking operation. It is one of the top bakers in the world as well, with some 35% of its sales taking place outside of Mexico. Grupo Bimbo produces bread, cookies, and tortillas under the Tia Rosa, Bimbo, Wonder, and Marinela brands. It also makes snack foods under the Barcel brand and candies under the Ricolino brand. Not content with dominating the Latin American bread markets, the company owns Texas-based Mrs. Baird's and Bimbo Bakeries USA, both of which serve the southwestern US.
View the Comprehensive Company Description for Grupo Bimbo
The Company Description provides a historical perspective of Grupo Bimbo's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Grupo Bimbo's evolution in the marketplace.
