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Possessor of a substantial background in sports marketing, Benzel launched his professional career as a marketing intern (1989) and marketing coordinator (1990-91) for the Milwaukee Brewers Baseball Club before becoming director of corporate sponsorships for the University of Wisconsin-La Crosse Athletic Department (1991-92), a position in which he was primarily responsible for developing new revenue sources and selling corporate sponsorships.
In 1993, he became senior account executiv...
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