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Find A Workshop Near YouFour Tips for Tech-Enabled Prospecting
With so many new options to communicate, why does it seem harder to connect with and secure appointments with prospects? Even when you use modern technology to reach prospects and schedule appointments, be sure you apply some fundamentals that have proven successful in the past.
Here are a few reminders of Dos and Don'ts for contacting prospects in order to schedule time:
DO address potential business challenges they may be facing in opening statements so you have their attention from the beginning.
DON'T just say "hi." Communicate something of value - demonstrate that you understand their business or industry, how you have helped organizations like theirs solve problems or increase in areas like profitability or efficiency.
DO offer research information or an article or whitepaper that pertains to some of the issues companies in that industry may be dealing with to pique their interest and position yourself as a credible resource.
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