Gerber Childrenswear Company Description
Gerber Childrenswear may be one of the first companies to make kids brand-conscious. The company makes infant and toddler clothing sold under the licensed Gerber and Curity labels, as well as its own Onesies brand. Products include sleepwear, underwear, playwear, cloth diapers, footwear, and bibs. The company sells its products primarily through US mass retailers, such as Wal-Mart, Kmart, and Toys "R" Us, and through department and specialty stores. Gerber Childrenswear also offers its Gerber Beginnings baby apparel collection exclusively through retailer Sears, Roebuck and Co. Kellwood Company, which purchased Gerber Childrenswear in mid-2002, sold the company in November 2008.
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The Company Description provides a historical perspective of Gerber Childrenswear's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Gerber Childrenswear's evolution in the marketplace.
