General Mills Company Description
General Mills gets its Kix as the US's #2 cereal maker (behind uber-rival Kellogg). Among its Big G Cereals unit's brands are Cheerios, Chex, Total, Kix, and Wheaties. General Mills is a brand leader in flour (Gold Medal), baking mixes (Betty Crocker, Bisquick), dinner mixes (Hamburger Helper), fruit snacks (Fruit Roll-Ups), grain snacks (Chex Mix), and canned and frozen vegetables (Green Giant). It is also a leading maker of branded yogurt (Colombo, Go-Gurt, and Yoplait). Its 2001 acquisition of Pillsbury from Diageo doubled the company's size, making General Mills one of the world's largest food companies. Its foods are available in more than 100 countries.
View the Comprehensive Company Description for General Mills
The Company Description provides a historical perspective of General Mills's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of General Mills's evolution in the marketplace.
