GEICO Company Description
The Government Employees Insurance Company, widely known as GEICO, has found that driving down costs brings drivers by the droves into its fold. GEICO has traditionally provided auto and other insurance to preferred low-risk demographic groups (such as government and military employees) but has also begun to sell to nonstandard (high-risk) drivers. In addition to auto coverage, the company's offerings include motorcycle insurance and emergency road service. GEICO eschews agents in favor of direct marketing through such vehicles as direct mail, TV, radio, and the Internet. Its gecko mascot is one of the most recognized marketing icons. The company is a subsidiary of Warren Buffett's Berkshire Hathaway.
View the Comprehensive Company Description for GEICO
The Company Description provides a historical perspective of GEICO's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of GEICO's evolution in the marketplace.
