The Gatorade Company
Chicago, IL 60661-3605 (Map) Phone: 312-821-1000
Toll Free: 800-884-2867
http://www.gatorade.com
Overview
There's a reason why the product's name is Gatorade. The drink was invented during the 1960s by University of Florida doctors to help hydrate the university's football team -- The Gators. The debut lemon-lime-flavored drink has grown to become one of the top sports drinks in the US. The company has continued to create new beverages, including its vitamin-enhanced Propel Fitness Water. Its G series, introduced in 2010, offers a line of beverages called G Prime 01, G Perform 02, and G Recover 03, designed to meet the fluid and nutrient needs of collegiate and professional athletes before, during, and after practice, training, or competition. It also offers energy shakes and bars. Gatorade is owned by PepsiCo.
Sample OverviewKey Numbers from Hoover's UK
Key financials for The Gatorade Company
| Company Type | Subsidiary of PepsiCo |
|---|---|
| Fiscal Year-End | December |
Key People from Hoover's UK
Key people and executives for The Gatorade Company
| President, Gatorade/Propel | Rich Beck (Subscribers see complete biographies -- view sample)
|
|---|---|
| Director Public Relations and Influencer Marketing | Pete Brace |
| Global Chief Marketing Officer, Sports Nutrition; President, North America | Sarah Robb O'Hagan |
Top Competitors from Hoover's UK
Top competitors of The Gatorade Company
There are 25 competitors for Gatorade; see more.
