Gatorade Company Description
There's a reason why the product's name is Gatorade. The beverage was invented during the 1960s by University of Florida doctors in order to hydrate the university's football team (The Gators). Officially called Gatorade Thirst Quencher, the lemon-lime-flavored rehydrating drink has grown to become the leading sports drink in the US. Knowing that one product wouldn't keep it in business forever, the company has continued to create new beverages, including its vitamin-enhanced Propel Fitness Water; its Thirst Quencher series with names like Rain, Frost, and Fierce; and its Performance series, sold under the brand name Endurance.
View the Comprehensive Company Description for Gatorade
The Company Description provides a historical perspective of Gatorade's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Gatorade's evolution in the marketplace.
