FUBU Company Description
Urban youth and youthful are down with FUBU's hip-hop inspired sportswear. Besides making sportswear, FUBU (an acronym for "for us, by us") also licenses its name for men's, women's, and children's wear, as well as footwear and accessories such as watches, eyewear, caps, and bags. The company also offers a line of suits, athletic shoes, tuxedos, and housewares (sheets and pillows in university colors). The company, which is expanding rapidly in Asia, has about 100 franchised stores worldwide. Founders Daymond John, Alexander Martin, Carl Brown, and Keith Perrin own FUBU.
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The Company Description provides a historical perspective of FUBU's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of FUBU's evolution in the marketplace.
