Fruit of the Loom Company Description
Fruit of the Loom wants to be in your drawers. In addition to its mainstay basics -- underwear made under the BVD, Fruit of the Loom, and Lofteez names -- its products include activewear, casual wear, and children's underwear sold under names such as Russell, Loom Fit For Me, Funpals, Fungals, and Underoos (which feature characters Batman, Scooby-Doo, SpongeBob, and Dora the Explorer). Fruit of the Loom's products are sold primarily in North America through discount and mass merchandisers the likes of Wal-Mart and Target, as well as to department stores, wholesale clubs, and screen printers. To trim costs, Fruit of the Loom uses Latin American production. Warren Buffett's Berkshire Hathaway owns the company.
View the Comprehensive Company Description for Fruit of the Loom
The Company Description provides a historical perspective of Fruit of the Loom's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Fruit of the Loom's evolution in the marketplace.
