Fruit of the Loom wants to be in your drawers. In addition to its mainstay basics -- underwear made under the BVD, Fruit of the Loom, and Lofteez names -- its products include activewear, casual wear, and children's underwear sold under names such as Russell, Loom Fit For Me, Funpals, Fungals, and Underoos (which feature characters Batman, Scooby-Doo, SpongeBob, and Dora the Explorer). Fruit of the Loom's products are sold primarily in North America through discount and mass merchandisers the likes of Wal-Mart and Target, as well as to department stores, wholesale clubs, and screen printers. To trim costs, Fruit of the Loom uses Latin American production. Warren Buffett's Berkshire Hathaway owns the company.

Key financials for Fruit of the Loom, Inc.

Key people and executives for Fruit of the Loom, Inc.

Top competitors of Fruit of the Loom, Inc.

• Gildan Activewear
• Hanesbrands
• Jockey International

First Research Industry Profiles Extensive Industry Intelligence

• Apparel Manufacture

Hoover's Industries

• Consumer Products Manufacturers
  • Apparel
    • Intimate Apparel(primary)
    • Children's Clothing
    • Men's Clothing
    • Women's Clothing