Frito-Lay is the undisputed chip champ of North America. The company makes some of the best-known and top-selling snack-foods around, including Cheetos, Doritos, Fritos, Lay's, Rold Gold, Ruffles, SunChips, and Tostitos. Frito-Lay also makes Grandma's cookies, Funyuns onion-flavored rings, Cracker Jack candy-coated popcorn, and Smartfood popcorn. The company offers a light line of chips (formerly WOW!) made with the fat substitute, olestra. Parent PepsiCo singles out and reports Frito-Lay's North American snack food sales only; they are a good part of the bottom line at about 30% of total PepsiCo sales. International sales of Frito-Lay products are combined with Pepsi's International division sales.

Key financials for Frito-Lay North America

Key people and executives for Frito-Lay North America

Top competitors of Frito-Lay North America

• Kellogg U.S. Snacks
• Kraft Foods
• Procter & Gamble

First Research Industry Profiles Extensive Industry Intelligence

• Bakeries
• Snack Foods Manufacturing

Hoover's Industries

• Food
  • Snack Foods (primary)
  • Grains
    • Packaged Cookies & Crackers