Fresh Enterprises Company Description
This company thinks it has a fresh take on Mexican food. Fresh Enterprises operates and franchises more than 250 Baja Fresh Mexican Grill fast-casual restaurants mostly in California and about 20 other states. The chain's menu features made-to-order burritos and tacos, as well as quesadillas, nachos, and salads. Founded in 1990, Baja Fresh is known for using fresh ingredients without fillers and eschewing freezers and microwaves. In addition to its flagship chain, Fresh Enterprises oversees the La Salsa Fresh Mexican Grill chain. An investment group led by David Kim owns the company.
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The Company Description provides a historical perspective of Fresh Enterprises's organization from inception to current status.
Produced by Hoover's in-house editorial team, the Company Description tracks ownership transitions, company progress via mergers and acquisitions, major growth milestones, and strategic initiatives, to provide a holistic view of Fresh Enterprises's evolution in the marketplace.
