Fresh Enterprises - Competitors

Fresh Enterprises Competition

Now Viewing Fresh Enterprises's competition in: Fast Food and Quickservice Restaurants

Recent Developments

Starbucks to Close Some US Stores - Starbucks will close nearly 600 unprofitable US stores. Experts say that consumers are visiting Starbucks less frequently as US economic growth slows. Starbucks' profits fell 28 percent in first quarter 2008 compared to first quarter 2007.

Consumers More Satisfied with Fast Food Restaurants - Consumer satisfaction with fast food restaurants rose 1.3 percent to its highest ever in first quarter 2008 compared to the same period in 2007, according to the University of Michigan's American Customer Satisfaction Index. Olive Garden scored highest, followed by Starbucks. McDonald's improved the most, but had the lowest score of all brands.

Many Restaurants Adding Seating - Many fast food and quickservice restaurants are adding seating to increase guest counts, according to Nation's Restaurant News. Schlotzsky's, Papa John's Pizza, and Sizzler are among the companies that have upgraded service at some locations by either eliminating counter ordering or introducing meal delivery to tables. Many operators see the low-cost switch as a way to differentiate their restaurants and improve the guest experience.

Competitive Landscape

Demographics and personal income drive demand. The profitability of individual companies depends on efficient operations, effective marketing, and the ability to provide fast service. Large companies have advantages in purchasing, financing, and marketing. Small companies can compete by offering unique products or serving a local market. The industry is highly labor-intensive: average annual revenue per worker is just under $40,000.

Full Industry Overview For Fast Food and Quickservice Restaurants

Fast Food and Quickservice Restaurants Industry Forecast

from Hoover's/D&B subsidiary First Research

The output of US food and drinking places, which includes fast food restaurants, is forecast to grow at an annual compounded rate of 4.3 percent between 2007 and 2012.

Food Services Output Growth Levels

First Research forecasts are based on INFORUM forecasts that are licensed from the Interindustry Economic Research Fund, Inc. (IERF) in College Park, MD. INFORUM's "interindustry-macro" approach to modeling the economy captures the links between industries and the aggregate economy.